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Scent

Scent Marketing

In today’s competitive business environment creating memorable experiences and emotional connections with consumers is critical to win consumer spending and long term brand loyalty.

Smell is the most powerful and emotional of all the senses. By using scent, brands are able to connect with consumers on a deeper emotional level, resulting in a more memorable experience.

Scent can attract new customers, increase sales, heighten value perception, and expand brand recognition and customer satisfaction.

How it Works

Scent Marketing is more than just diffusing a pleasant fragrance in a space. It is the art of taking a company’s brand identity, marketing messages, target audience and creating a scent that amplifies these values.

A scent has the ability to influence behaviour and trigger memories almost instantaneously. When smell is combined with other marketing cues, it can amplify a brand experience and establish a long lasting connection with consumers.

Oflactory/Memory

Our sense of smell is believed to affect 75% of our daily emotions. The close connection between the olfactory gland, which registers smell, and the limbic system, that governs emotion and memories, is the power behind our sense of smell.

Scent receptors in the nose connect directly to the section of the brain that is responsible for memory and emotion. This is why a smell has the ability to transport you to a certain time and place, linking back to a particular memory or feeling.

Humans are able to recognize approximately 10,000 different odors, and what’s more remarkable, we are able recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months. (Sense of Smell Institute).

The Diffuser

A small, lightweight, low cost, energy efficient diffuser is installed in key locations around your store to ensure your unique scent covers each and every inch of your store.

Available in multiple styles, shapes & colours

Curated Scents

We’ve partnered with a wide variety of specialists in Scent Creation to help us create one-of-a-kind signature scents that connect brands with customers, in deeper more memorable ways or if you prefer an off the shelf scent we can assist with that.

Installation

Our team will work with you to install the Scent Machines in your store, teach you how to fill and operate and ensure you’re getting the best possible experiance.

Interested in your scent?

Contact us to start organising your own unique scent

The results are in, happier customers who remember your brand and linger longer.

“75% of the emotions we generate on a daily basis are affected by smell. Next to sight, it is the most important sense we have.”
Martin Lindstrom, Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound.

Get in touch

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